2026 Auto Rental Companies Custom Web App Development

AAXOTICS Custom Web App Development Case Study

How an exotic car rental brand turned its fleet into a high-converting digital experience with a custom, mobile-first web application.

Visit AAXOTICS View the project

+142%

Booking Inquiries

vs. previous site

2.1x

Mobile Conversion

after rebuild

<2s

Page Load Time

performance-focused build

https://aaxotics.com/

Overview

AAXOTICS rents Ferraris, Lamborghinis and other exotics across New York, New Jersey and Connecticut. Half Code designed and developed the brand's custom web application — the digital showroom and booking engine the fleet deserved.

The challenge

The previous site couldn't showcase a premium fleet or support a real booking journey: browsing was clunky, availability lived offline, mobile experience was weak, and high-intent visitors dropped off before inquiring.

The strategy

Design the experience around how customers actually shop for an exotic rental — browse the fleet visually, check dates, and book with minimal friction — then engineer it mobile-first with performance as a feature, since most rental demand arrives on a phone.

The execution

Designed a rich fleet-browsing experience with vehicle detail pages
Built a streamlined booking journey with live availability
Engineered a mobile-first, performance-focused front end
Added instant-quote and concierge contact paths for high-intent visitors
Implemented analytics across the full browse-to-book journey

The results

The new web app more than doubled booking inquiries versus the previous site, with mobile conversion improving roughly 2x as the streamlined journey removed friction — and a sub-two-second experience that showcases the fleet the way it deserves.

Key services used

Custom Web Development Conversion Rate Optimization Analytics & Tracking

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