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eCommerce Analytics & Attribution

You can't scale what you can't measure, and broken or misleading tracking leads to bad decisions and wasted spend. Half Code implements reliable analytics and attribution so you can see what truly drives revenue and profit — and make scaling decisions with confidence.

  • Reliable, accurate tracking
  • Clear attribution to revenue
  • Confident scaling decisions
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Who it's for

eCommerce brands making decisions on unreliable, conflicting or incomplete data.

Why it matters

  • Reliable, accurate tracking
  • Clear attribution to revenue
  • Confident scaling decisions
  • Visibility into ROAS, MER and LTV
  • One source of truth across channels

What Half Code does

How our analytics & attribution work drives results

GA4

We implement and configure GA4 correctly for eCommerce so your core analytics are accurate, complete and actually useful for decisions.

Meta pixel

We set up the Meta pixel and Conversions API for accurate event tracking and optimization signals despite privacy changes.

Google Ads tracking

We implement accurate Google Ads conversion tracking with proper values so optimization targets real revenue, not proxy metrics.

Server-side tracking

We deploy server-side tracking to improve data accuracy and resilience against browser and privacy restrictions.

Revenue dashboards

We build dashboards that bring your key metrics together so you can see performance and make decisions without digging through platforms.

ROAS / MER / LTV

We report on the metrics that reflect real business performance — blended ROAS, MER and LTV — so growth decisions protect profit.

What's included

Everything you need, built and managed for you

  • GA4 & pixel implementation
  • Server-side tracking setup
  • Conversion & value tracking
  • Revenue dashboard build
  • ROAS / MER / LTV reporting

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FAQs

Frequently asked questions

Common questions about analytics & attribution with Half Code.

Why is tracking so important for scaling?
Accurate data is the foundation of every good decision. Broken tracking leads to wasted spend and missed opportunities; reliable measurement lets you scale what truly works.
What is server-side tracking and do I need it?
It sends conversion data from your server rather than only the browser, improving accuracy and resilience against privacy restrictions. Most growing stores benefit from it.
Why measure MER, not just ROAS?
In-platform ROAS can over-credit itself across channels. MER and contribution margin reflect true business performance, leading to better scaling decisions.

Let's build your revenue growth system

Book a free strategy call and we'll show you exactly where your biggest, fastest growth opportunities are — no obligation.

Book a Free Strategy Call Get a Free Growth Audit