Gala Events Meta Ads Case Study
How a NYC catering company built a steady flow of qualified event inquiries with Meta Ads and a conversion-focused inquiry funnel.
Overview
Gala Events & Food Artistry caters weddings, corporate functions and private events across New York. Half Code built the brand a Meta Ads engine that generates qualified event inquiries instead of unpredictable word-of-mouth flow.
The challenge
Inquiry flow was seasonal and unpredictable, previous boosted-post advertising produced low-quality leads, and there was no funnel or tracking connecting ad spend to booked events.
The strategy
Pair visually rich Meta campaigns showcasing real events with a conversion-focused inquiry funnel that qualifies event type, date and budget — and build the tracking to optimize toward inquiries that actually become quotes.
The execution
- Built Meta campaigns around the company's strongest event photography
- Created dedicated landing pages per event type with qualifying forms
- Structured creative testing across hooks, formats and event angles
- Implemented lead qualification and fast-response routing
- Set up end-to-end tracking from ad to quote request
The results
Qualified inquiries more than doubled at a substantially lower cost per lead, and the qualification flow improved lead quality so the team spent its time quoting real events — creating a scalable campaign structure the business can turn up for peak seasons.
Key services used
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