Paid Acquisition
Performance Max Campaigns for eCommerce Growth
Performance Max can be a powerful growth channel — or a budget black box. The difference is structure, feed quality, asset strength and the signals you give it. Half Code builds and manages PMax with the control and transparency needed to scale it profitably across Google's inventory.
- Profitable, scalable PMax performance
- More transparency and control
- Stronger asset and feed quality
Who it's for
eCommerce brands using or considering Performance Max who want control and profitability, not guesswork.
Why it matters
- Profitable, scalable PMax performance
- More transparency and control
- Stronger asset and feed quality
- Better audience signals
- Protected best-seller margins
What Half Code does
How our performance max work drives results
Campaign structure
We structure PMax deliberately — separating products, priorities and goals — so you retain control over where spend goes and can protect margins instead of letting it run as a black box.
Product feed
Feed quality drives PMax performance. We optimize titles, attributes and imagery so the campaign promotes the right products to the right shoppers.
Asset groups
We build strong asset groups — images, video, copy — organized around products and themes so PMax has the creative it needs to perform across placements.
Audience signals
We provide high-quality audience signals to guide PMax toward your best customers and accelerate efficient learning.
Reporting
We extract the insights PMax tends to hide — search terms, product and placement performance — so you can see what's working and optimize with confidence.
Explore related services
FAQs
Frequently asked questions
Common questions about performance max with Half Code.
Is Performance Max worth it for eCommerce?
How do you keep PMax from wasting budget?
Can PMax and standard Shopping run together?
Let's build your revenue growth system
Book a free strategy call and we'll show you exactly where your biggest, fastest growth opportunities are — no obligation.