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eCommerce Growth

eCommerce Growth Systems That Increase Sales & Revenue

Growing an online store isn't about one magic channel — it's about a system where acquisition, conversion and retention reinforce each other. Half Code builds that system: profitable paid acquisition, compounding organic visibility, conversion optimization that lifts every campaign, and retention that turns first-time buyers into repeat revenue. The goal is never just traffic or ROAS in isolation — it's profitable, sustainable revenue growth.

  • More revenue and profit, not just traffic
  • Higher and more stable ROAS / MER
  • Improved conversion rate and AOV
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Who it's for

Shopify and DTC brands that want to scale sales profitably, not just spend more on ads.

Why it matters

  • More revenue and profit, not just traffic
  • Higher and more stable ROAS / MER
  • Improved conversion rate and AOV
  • More repeat purchases and higher LTV
  • Clear, trustworthy revenue attribution

What Half Code does

How our ecommerce growth work drives results

Paid acquisition that scales profitably

We run Meta Ads, Google Shopping and Performance Max as a coordinated acquisition engine — built around contribution margin and MER, not just last-click ROAS — so you can scale spend without eroding profit.

  • Meta Ads for prospecting and retargeting
  • Google Shopping & Performance Max for high-intent demand
  • Creative and feed optimization that drives efficiency

Organic growth that lowers your blended cost

Paid alone gets expensive. We build eCommerce SEO, AEO and GEO so you capture organic, lower-cost demand and stay visible as shopping moves into AI search and answer engines.

  • Product, category and Shopify SEO
  • AEO for product questions and AI Overviews
  • GEO for AI product discovery and brand citations

Conversion optimization that lifts everything

A higher conversion rate makes every channel more profitable. We run CRO across product pages, collections, cart and checkout so more of your traffic becomes revenue.

Retention and revenue recovery

The cheapest revenue is the revenue you're already losing. We build email and SMS flows, abandoned-cart and browse recovery, and retention programs that grow repeat purchases and lifetime value.

Analytics and attribution you can trust

We implement reliable tracking — GA4, pixels, server-side and revenue dashboards — so decisions are based on real contribution to profit, not platform-inflated numbers.

What's included

Everything you need, built and managed for you

  • Full-funnel acquisition strategy
  • Creative & feed optimization
  • eCommerce SEO / AEO / GEO
  • CRO across the store
  • Email & SMS retention flows
  • Revenue dashboard & attribution

Explore the system

eCommerce Growth services

The capabilities that make up our ecommerce growth system — each built to contribute to revenue.

Meta Ads

Scale Facebook and Instagram ads profitably with creative and structure built for eCommerce.

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Google Shopping Ads

Capture high-intent shoppers with optimized feeds and Shopping campaigns that convert.

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Performance Max

Make Performance Max scale profitably with the structure, feed and signals it needs.

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eCommerce SEO

Grow organic, lower-cost revenue with SEO built for product and category pages.

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Shopify SEO

Maximize organic revenue on Shopify by solving its specific SEO challenges and opportunities.

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Product Page SEO

Turn product pages into ranking, converting assets that capture ready-to-buy searches.

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Category Page SEO

Optimize collection pages to win the high-volume, commercial-intent searches that drive revenue.

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Technical SEO

Fix the crawl, indexing and speed issues that cap large-catalog stores.

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eCommerce AEO

Get your products surfaced in AI Overviews and answer-style searches as buyers research.

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eCommerce GEO

Get your products and brand discovered as shoppers turn to AI assistants for recommendations.

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Conversion Rate Optimization

Lift revenue from the traffic you already have by improving conversion at every step.

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Email Marketing

Turn email into a top revenue channel with automated flows that sell on autopilot.

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SMS Marketing

Reach customers instantly with compliant SMS flows that convert fast.

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Revenue Recovery

Recover the sales you're already losing — the fastest, cheapest revenue in your store.

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Customer Retention

Grow lifetime value with retention systems that turn buyers into repeat customers.

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Analytics & Attribution

Know what actually drives revenue — with tracking and dashboards you can trust.

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Explore related services

Lead GenerationPredictable, qualified leads from paid and organic channels — engineered into one system, not a stack of disconnected campaigns.

FAQs

Frequently asked questions

Common questions about ecommerce growth with Half Code.

Do you only do ads, or full growth?
Full growth. Ads are one part of a system that includes SEO, CRO, retention and analytics. Brands that connect these scale far more profitably than brands relying on paid alone.
What platforms do you work with?
We work extensively with Shopify and also support other major eCommerce platforms. Our SEO, CRO and retention work adapts to your stack.
Can you guarantee a specific ROAS?
No responsible partner guarantees ROAS — it depends on your margins, offer and market. We focus on profitable, durable growth measured by contribution margin and MER, with transparent reporting.
Where should we start?
Usually with the biggest, fastest lever — often acquisition efficiency or conversion rate — then we expand into organic and retention to lower blended costs over time.

Let's build your revenue growth system

Book a free strategy call and we'll show you exactly where your biggest, fastest growth opportunities are — no obligation.

Book a Free Strategy Call Get a Free Growth Audit