Paid Lead Generation
Meta Ads Lead Generation for Service Businesses
Facebook and Instagram are where local demand gets created before people ever search. Done right, Meta Ads put a compelling offer in front of the exact people most likely to buy your service — then capture and follow up with them automatically. Done wrong, they burn budget on cheap clicks and junk leads. Half Code builds Meta campaigns engineered around your offer, your economics and your sales process.
- Qualified leads at a controlled cost per lead
- Higher lead-to-appointment conversion
- Creative that actually stops the scroll
Who it's for
Service businesses that want a predictable flow of inbound leads and have an offer worth promoting.
Why it matters
- Qualified leads at a controlled cost per lead
- Higher lead-to-appointment conversion
- Creative that actually stops the scroll
- Retargeting that recovers warm prospects
- Leads delivered straight into your CRM
What Half Code does
How our meta ads work drives results
Meta Ads strategy built for local and service businesses
We start with your economics — average job value, close rate and target cost per acquisition — then reverse-engineer the campaign structure, audiences and budget needed to hit a profitable cost per booked appointment.
Campaign objectives that match how Meta actually optimizes
Choosing the wrong objective is the fastest way to waste budget. We align campaign objectives and conversion events to the action that matters — qualified leads — so Meta's algorithm optimizes toward booked jobs, not form fills from tire-kickers.
Offer strategy that makes saying yes easy
The offer does more for performance than the targeting. We help you craft and test irresistible, qualified offers — free estimates, assessments, limited promotions — that attract serious buyers and filter out the rest.
Creative testing that finds your winners
We run a structured creative testing system across hooks, formats and angles — video, static, UGC-style — so winning ads scale and fatigue is replaced before performance drops.
Lead forms vs landing pages
Instant forms convert cheaply but can attract lower-intent leads; landing pages qualify harder and convert better for higher-ticket services. We test both against lead quality, not just cost, and use whatever produces booked revenue.
Retargeting and CRM integration
Warm audiences — site visitors, video viewers, partial leads — convert at a fraction of cold costs. Every lead flows directly into your CRM with source data so your team can follow up fast and you can see true cost per customer.
What's included
Everything you need, built and managed for you
- Account structure & audience strategy
- Offer development and ad copywriting
- Creative testing roadmap
- Lead form / landing page setup
- CRM integration & conversion tracking
- Weekly performance reporting
Explore related services
FAQs
Frequently asked questions
Common questions about meta ads with Half Code.
Will Meta Ads work for my type of service business?
How do you stop low-quality leads?
What budget do I need?
Can you guarantee a cost per lead?
Let's build your revenue growth system
Book a free strategy call and we'll show you exactly where your biggest, fastest growth opportunities are — no obligation.