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Service Businesses

Lead Generation for Roofing Companies

Roofing is high-ticket and high-competition, and most lead sources sell the same lead to multiple contractors. Half Code builds you an owned lead generation system — exclusive leads from search, local services and demand-gen channels — that books inspections and signs profitable jobs.

The challenge

What's getting in the way of growth

These are the common obstacles we solve so you can generate more qualified leads predictably.

  • Shared, low-quality leads from lead resellers
  • Seasonal swings in demand
  • High cost per lead in competitive markets
  • Storm-chasing competitors flooding the market
  • Difficulty tracking which spend produces signed jobs

The Half Code growth system

How we grow roofing companies

1

High-intent search and LSA capture

We capture homeowners actively searching for roof repair and replacement with Google Ads and Local Services Ads, where intent — and exclusivity — are highest.

2

Demand generation and storm response

We use Meta Ads to generate demand and respond quickly to local events, putting your offer in front of homeowners before competitors.

3

Local authority that lasts

We build local SEO and reviews so you earn inspections from organic visibility year-round, reducing reliance on paid alone.

Paid channels
  • Meta Ads
  • Google Ads
  • Local Services Ads
  • Retargeting
Organic & AI visibility
  • Local SEO
  • Google Business Profile
  • AEO
  • GEO
Convert & retain
  • Landing pages & CRO
  • CRM automation
  • Lead nurturing (SMS & email)
  • Call & lead tracking

FAQs

Frequently asked questions

Are these exclusive leads?
Yes — we build your own lead generation channels so the leads are yours, not shared with competitors like reseller leads often are.
Can you handle seasonal demand?
We scale paid up during peak demand and lean on organic and nurture in slower periods to keep your pipeline steadier year-round.
How do you track ROI?
We track calls, forms and booked inspections through to signed jobs so you can see which channels actually produce revenue.

Let's build your revenue growth system

Book a free strategy call and we'll show you exactly where your biggest, fastest growth opportunities are — no obligation.