2026 Med Spas Meta Ads

Galiderm Aesthetics Meta Ads Case Study

How a Florida med spa fills its consultation calendar with offer-driven Meta Ads, treatment-specific funnels and accurate tracking.

Visit Galiderm Aesthetics View the project

+96%

Booked Consultations

first 90 days

-37%

Cost per Booked Lead

vs. prior campaigns

85%+

Show Rate

with follow-up flow

https://galiderm.com/

Overview

Galiderm Aesthetics offers premium aesthetic treatments in Florida's competitive med spa market. Half Code runs the practice's Meta Ads program as part of a full growth engagement spanning web, SEO/AEO/GEO and paid acquisition.

The challenge

Previous advertising attracted discount-seekers rather than qualified patients, treatment campaigns shared one generic landing experience, and the practice couldn't see which spend produced booked — and kept — appointments.

The strategy

Build offer-driven campaigns for the practice's priority treatments, each landing on its own conversion-focused funnel with qualification built in, supported by reminder and follow-up flows that protect show rates — all measured to the booked consultation.

The execution

Developed treatment-specific offers and creative testing roadmaps
Built dedicated landing funnels per treatment with qualifying questions
Launched structured prospecting and retargeting campaigns
Implemented booking, reminder and follow-up automation
Set up tracking from ad click through booked consultation

The results

Booked consultations nearly doubled in the first 90 days at a meaningfully lower cost per booked lead, with qualification and follow-up keeping show rates high — a campaign structure the practice can scale as it adds treatments and capacity.

Key services used

Meta Ads Landing Pages SEO / AEO / GEO Custom Web Development

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