eCommerce Brands
Growth Marketing for DTC Brands
Direct-to-consumer growth is won on creative, economics and retention — not just ad spend. Half Code builds a DTC growth system that pairs creative-led paid acquisition with conversion optimization and retention, all measured against true profitability so you can scale with confidence.
The challenge
What's getting in the way of growth
These are the common obstacles we solve so you can generate more profitable sales predictably.
- Creative fatigue and rising CACs
- Over-reliance on a single channel
- Thin retention and low repeat rate
- Misleading last-click attribution
- Profit eroding as spend scales
The Half Code growth system
How we grow dtc brands
Creative-led acquisition
We run a structured creative testing engine across Meta and Google so winning concepts scale and rising costs are offset by better creative.
Conversion and economics
We improve conversion rate and AOV and manage to contribution margin and MER so growth stays profitable as you scale.
Retention and LTV
We build email/SMS, revenue recovery and retention so repeat purchases and LTV give you room to acquire more aggressively.
- Meta Ads
- Google Shopping
- Performance Max
- Retargeting
- eCommerce SEO
- AEO
- GEO
- Content
- Conversion rate optimization
- Email & SMS flows
- Revenue recovery
- Analytics & attribution
Client work in this industry
More industries
Related industries we serve
FAQs
Frequently asked questions
How do you fight creative fatigue?
How do you measure real profitability?
Can you diversify beyond one channel?
Let's build your revenue growth system
Book a free strategy call and we'll show you exactly where your biggest, fastest growth opportunities are — no obligation.