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eCommerce Conversion Rate Optimization

A higher conversion rate makes every channel — paid, organic and email — more profitable at once. Most stores leave significant revenue on the table at the product page, cart and checkout. Half Code runs structured CRO across your store to increase conversion rate, AOV and revenue per visitor.

  • Higher conversion rate
  • More revenue per visitor
  • Higher average order value

Who it's for

eCommerce brands that want more revenue without increasing traffic spend.

Why it matters

  • Higher conversion rate
  • More revenue per visitor
  • Higher average order value
  • Lower blended acquisition cost
  • A data-backed testing program

What Half Code does

How our conversion rate optimization work drives results

Product page CRO

We optimize product pages — imagery, copy, social proof, urgency and layout — to turn more visitors into buyers and increase add-to-cart rates.

Collection page CRO

We improve collection pages — merchandising, filtering and presentation — so shoppers find and click into products more effectively.

Checkout optimization

We reduce checkout friction — steps, fields, payment options and trust signals — to recover sales lost at the final stage.

Cart optimization

We optimize the cart with clear value, incentives and AOV drivers like thresholds and bundles to lift order value.

A/B testing

We run structured A/B tests so changes are validated by data, not opinion — compounding wins into meaningful revenue gains.

FAQs

Frequently asked questions

Common questions about conversion rate optimization with Half Code.

Why is CRO so valuable?
A higher conversion rate lifts the ROI of every traffic source simultaneously, so it's often the highest-leverage investment a store can make.
How much traffic do I need to test?
More traffic enables faster, more conclusive testing, but even lower-traffic stores benefit from fixing clear friction and improving key pages.
What do you optimize first?
Usually the highest-impact, highest-traffic steps — product pages and checkout — then we expand the testing program from there.

Let's build your revenue growth system

Book a free strategy call and we'll show you exactly where your biggest, fastest growth opportunities are — no obligation.