Paid Lead Generation
Google Ads Lead Generation for Service Businesses
When someone searches "emergency plumber near me" or "med spa consultation," they're not browsing — they're ready to act. Google Ads put you in front of that high-intent demand, but the platform is unforgiving: the wrong keywords, weak landing pages or missing negatives can drain a budget fast. Half Code builds Google Ads around buyer intent and conversion tracking so every dollar is accountable to booked revenue.
- Visibility on your highest-intent searches
- More calls and form submissions that convert
- Wasted spend eliminated with tight negatives
Who it's for
Service businesses whose customers actively search for what they offer and want to capture that demand profitably.
Why it matters
- Visibility on your highest-intent searches
- More calls and form submissions that convert
- Wasted spend eliminated with tight negatives
- Full conversion tracking down to revenue
- Budget concentrated on what books jobs
What Half Code does
How our google ads work drives results
Search-intent lead generation
We structure campaigns around the searches that signal a ready-to-buy customer, separating high-intent commercial terms from research queries so your budget goes to clicks that can become booked jobs.
Keyword strategy that filters for buyers
We map keywords to intent and match types deliberately — prioritizing terms that indicate someone is ready to hire — and continuously mine search-term reports to expand winners and cut waste.
Call campaigns and call tracking
For many service businesses the phone is the conversion. We run call-focused campaigns, track calls as conversions, and use call data to optimize toward the keywords and times that produce real, qualified phone leads.
Landing pages built to convert
Sending paid traffic to a slow, generic homepage wastes clicks. We pair campaigns with fast, focused landing pages that match the search, present the offer clearly and make calling or booking effortless.
Conversion tracking you can trust
We implement accurate conversion tracking for calls, forms and bookings — so optimization decisions are based on leads and revenue, not clicks and impressions.
Negative keywords and budget optimization
Aggressive negative keyword management protects your budget from irrelevant searches, while bid and budget strategy concentrates spend on the campaigns, locations and hours that produce the best return.
What's included
Everything you need, built and managed for you
- Keyword & intent strategy
- Search & Call campaign build
- Conversion-focused landing pages
- Call tracking & conversion setup
- Negative keyword management
- Ongoing bid & budget optimization
Explore related services
FAQs
Frequently asked questions
Common questions about google ads with Half Code.
How is Google Ads different from Meta Ads for leads?
Why do I need dedicated landing pages?
Do you manage Local Services Ads too?
Can you guarantee top rankings or a set cost per click?
Let's build your revenue growth system
Book a free strategy call and we'll show you exactly where your biggest, fastest growth opportunities are — no obligation.