AI Search Visibility
Generative Engine Optimization for Lead Generation
Your customers increasingly ask ChatGPT, Gemini, Perplexity, Claude and Copilot for recommendations — "who's the best [service] near me?" Generative Engine Optimization (GEO) is the practice of making your business easier for these AI systems to understand and more likely to be referenced. Half Code builds the entity clarity, source-worthy content and brand signals that improve your visibility across AI search.
- Greater chance of being referenced by AI tools
- Clearer brand and service understanding
- Source-worthy content AI can cite
Who it's for
Forward-looking service businesses that want to be discoverable as buyers shift to AI assistants.
Why it matters
- Greater chance of being referenced by AI tools
- Clearer brand and service understanding
- Source-worthy content AI can cite
- Consistent signals across the web
- Early-mover visibility in AI search
What Half Code does
How our geo work drives results
What GEO is
GEO improves how AI systems understand and reference your business. Rather than ranking a page, the goal is to be the trustworthy, well-structured source an AI assistant draws on when answering questions in your market.
Why AI search visibility matters
More buyers are starting their research with AI assistants instead of a search box. If those tools don't understand or trust your business, you're invisible at the very start of the journey. GEO addresses that.
Entity optimization
We strengthen the signals that define your business as a clear entity — consistent details across the web, structured data, and authoritative descriptions — so AI systems can confidently identify and represent you.
Brand mentions
AI systems weigh how your brand is described and referenced across the web. We help build credible mentions and consistent information that reinforce trust.
Source-worthy content
We create the kind of clear, accurate, genuinely helpful content that AI systems prefer to cite — well-structured answers, comparisons and explanations.
LLM citation strategy
We align your content and signals with how large language models select and cite sources, improving the chances your business is referenced. Explore our LLM citation strategy.
What's included
Everything you need, built and managed for you
- Entity & brand signal audit
- Structured data & consistency fixes
- Source-worthy content development
- Brand mention & authority strategy
- AI visibility monitoring
Explore the system
GEO services
The capabilities that make up our geo system — each built to contribute to revenue.
ChatGPT Optimization
Make your business clearer and more credible to ChatGPT and the buyers who ask it for recommendations.
Learn morePerplexity Optimization
Earn visibility in Perplexity's source-driven answers with citation-worthy content.
Learn moreGemini Optimization
Strengthen the Google-ecosystem signals that help Gemini understand and surface your business.
Learn moreClaude Optimization
Build the trustworthy, well-sourced information that helps Claude represent your business accurately.
Learn moreLLM Citation Strategy
A deliberate strategy to become the kind of source large language models cite.
Learn moreExplore related services
FAQs
Frequently asked questions
Common questions about geo with Half Code.
Can you guarantee ChatGPT or other AI tools will recommend us?
Is GEO worth investing in now?
How is GEO different from SEO and AEO?
How do you measure GEO?
Let's build your revenue growth system
Book a free strategy call and we'll show you exactly where your biggest, fastest growth opportunities are — no obligation.