Paid Acquisition
Google Shopping Ads for eCommerce Brands
When someone searches for a product on Google, they're ready to buy — and Shopping ads put your products in front of them with image, price and reviews. But Shopping performance is driven by your product feed as much as your bids. Half Code optimizes the feed and the campaigns together to capture profitable, high-intent demand.
- Visibility on high-intent product searches
- Higher feed quality and coverage
- More efficient Shopping spend
Who it's for
eCommerce brands that want to capture ready-to-buy product searches on Google.
Why it matters
- Visibility on high-intent product searches
- Higher feed quality and coverage
- More efficient Shopping spend
- Better conversion from ready buyers
- Profit-focused campaign structure
What Half Code does
How our google shopping ads work drives results
Product feed optimization
Your feed is the foundation of Shopping performance. We optimize titles, descriptions, attributes, images and categorization so your products show for the right searches and convert.
Shopping campaigns
We structure Shopping campaigns to prioritize your best-margin, best-converting products and control spend across your catalog for profitable returns.
Performance Max
We run and optimize Performance Max for Shopping, feeding it strong assets, audience signals and feed data so it scales without wasting budget. Learn more on our Performance Max page.
Search intent
We align campaigns and negatives to buyer intent so your budget concentrates on shoppers ready to purchase, not researchers.
Conversion tracking
We implement accurate conversion and value tracking so optimization is based on real revenue and margin, not just clicks.
What's included
Everything you need, built and managed for you
- Product feed audit & optimization
- Shopping & PMax campaign build
- Feed-driven campaign structure
- Conversion & value tracking
- Ongoing optimization & reporting
Explore related services
FAQs
Frequently asked questions
Common questions about google shopping ads with Half Code.
Why does the product feed matter so much?
Shopping or Performance Max?
How do you keep Shopping profitable?
Let's build your revenue growth system
Book a free strategy call and we'll show you exactly where your biggest, fastest growth opportunities are — no obligation.