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Paid Acquisition

Meta Ads for eCommerce Brands

For most DTC brands, Meta is the primary growth engine — and the place where budgets are most often wasted. Winning on Meta today is about creative volume, smart structure and measuring true profitability, not chasing last-click ROAS. Half Code runs Meta Ads built to scale your brand while protecting contribution margin.

  • Profitable, scalable Meta spend
  • Stronger creative win rate
  • Efficient prospecting and retargeting
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Who it's for

eCommerce brands that want to scale Meta spend without watching profit disappear.

Why it matters

  • Profitable, scalable Meta spend
  • Stronger creative win rate
  • Efficient prospecting and retargeting
  • Better blended ROAS / MER
  • Clear view of true profitability

What Half Code does

How our meta ads work drives results

Prospecting

We build prospecting campaigns that efficiently reach new customers at scale, using broad and structured targeting aligned to how Meta's algorithm now finds buyers.

Retargeting

We re-engage warm shoppers — site visitors, add-to-carts, past customers — with the right message and offer to recover sales at high efficiency.

Creative testing

Creative is the biggest lever on Meta. We run a structured testing system across hooks, formats and angles — UGC, static, video — so winners scale and fatigue is replaced before performance drops.

Catalog ads

We set up and optimize catalog and dynamic product ads so the right products are shown to the right shoppers automatically, powering efficient retargeting and prospecting.

Advantage+ shopping campaigns

We leverage Advantage+ shopping campaigns where they perform, structured and fed with the creative and signals they need to scale profitably.

ROAS and MER tracking

We measure success by blended performance — ROAS, MER and contribution margin — not vanity in-platform numbers, so scaling decisions protect real profit.

What's included

Everything you need, built and managed for you

  • Account structure & strategy
  • Creative testing roadmap
  • Catalog & Advantage+ setup
  • Retargeting funnels
  • MER & contribution reporting

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FAQs

Frequently asked questions

Common questions about meta ads with Half Code.

Why does creative matter more than targeting now?
Meta's algorithm handles much of the targeting. Today, creative is the primary lever that determines who you reach and how efficiently — which is why we invest heavily in structured creative testing.
What is MER and why do you track it?
MER (Marketing Efficiency Ratio) is total revenue divided by total ad spend. It reflects real business performance better than in-platform ROAS, which can over-credit itself.
Can you guarantee a ROAS target?
No — ROAS depends on margins, offers and market conditions. We optimize toward profitable, scalable performance and report transparently.

Let's build your revenue growth system

Book a free strategy call and we'll show you exactly where your biggest, fastest growth opportunities are — no obligation.

Book a Free Strategy Call Get a Free Growth Audit