2024 Shopify Brands eCommerce Growth

Zatar Food eCommerce Growth Case Study

How a DTC food brand grew online revenue with a rebuilt store experience, multi-channel paid acquisition and an organic search foundation.

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+72%

Online Revenue Growth

first 6 months

3.1x

Blended ROAS

Meta + Google

+38%

Store Conversion Rate

after rebuild

https://zatarfood.com/

Overview

Zatar Food sells specialty Middle Eastern food products direct to consumers. The brand had real product-market fit but an underpowered online presence — and engaged Half Code to build its eCommerce growth foundation end to end.

The challenge

The store's product experience wasn't converting the traffic it received, paid efforts were ad hoc with little measurement, and the brand had almost no organic search presence to offset rising acquisition costs.

The strategy

Rebuild the store around a cleaner, conversion-focused product experience first, then layer acquisition on top: Meta Ads to create demand, Google Ads and Shopping to capture it, and an SEO foundation so revenue isn't wholly dependent on paid spend.

The execution

Rebuilt the eCommerce experience with conversion-focused product and collection pages
Launched structured Meta Ads campaigns with ongoing creative testing
Built Google Ads and Shopping campaigns around buying-intent searches
Established eCommerce SEO foundations across products and categories
Implemented conversion and revenue tracking across every channel

The results

The rebuilt funnel converted meaningfully better, and with Meta and Google running against accurate tracking the brand grew online revenue roughly 72% over the first six months at a sustainable blended ROAS — with organic search beginning to contribute a growing share of traffic.

Key services used

Custom Web Development Meta Ads Google Ads eCommerce SEO

Related industries

Shopify Brands DTC Brands

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