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eCommerce SEO

Technical SEO for eCommerce Websites

eCommerce sites are technically complex — thousands of URLs, variants, filters and pagination create crawl and duplicate-content challenges that quietly suppress rankings. Half Code resolves these technical issues so search engines can efficiently crawl, index and rank your catalog.

  • Efficient crawling of large catalogs
  • Clean indexing of the right pages
  • Resolved duplicate content
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Who it's for

Stores with large catalogs whose technical issues are limiting organic performance.

Why it matters

  • Efficient crawling of large catalogs
  • Clean indexing of the right pages
  • Resolved duplicate content
  • Faster pages and better Core Web Vitals
  • A scalable technical foundation

What Half Code does

How our technical seo work drives results

Crawlability

We ensure search engines can efficiently crawl your catalog by fixing crawl traps, redirect chains, pagination and wasted crawl budget on low-value URLs.

Indexing

We make sure your important product and category pages are indexed and that thin, duplicate or parameter URLs aren't diluting your store.

Duplicate content

Variants, filters and similar products create duplication. We use canonicalization and configuration to consolidate signals and avoid penalties.

Site speed

We improve load times across templates — images, scripts and apps — to support rankings and conversion at scale.

Core Web Vitals

We optimize Core Web Vitals across your key page templates to meet Google's thresholds and improve real shopper experience.

Schema

We implement product, breadcrumb and organization schema across templates to support rich results and search understanding.

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FAQs

Frequently asked questions

Common questions about technical seo with Half Code.

Why is eCommerce technical SEO different?
Scale. Thousands of URLs, variants, filters and pagination create crawl and duplicate-content challenges that small sites don't face, and they require systematic, template-level fixes.
How does duplicate content happen on stores?
Product variants, faceted filters, sort parameters and similar products commonly create duplicate or near-duplicate URLs. We consolidate them with canonicals and configuration.
Will technical fixes alone increase sales?
They remove ceilings so the rest of your SEO can perform, and faster pages lift conversion. They work best alongside product, category and content SEO.

Let's build your revenue growth system

Book a free strategy call and we'll show you exactly where your biggest, fastest growth opportunities are — no obligation.

Book a Free Strategy Call Get a Free Growth Audit